Louis Vuitton Launches Collaboration With Jeff Koons
- Author: Salvatore Jensen Apr 12, 2017,
Apr 12, 2017, 16:20
Speaking to us about the collaboration, Koons - one of the most recognised figures in the contemporary art world and whose Balloon Dog (Orange) became the most expensive piece by a living artist when it sold for $58.4 million at Christie's in NY in 2013 - said: "What's wonderful about working with Louis Vuitton is that there really aren't parameters".
Retro is in, and it doesn't get much more retro than art history's Old Masters.
For it's latest bags collection, fashion brand Louis Vuitton has collaborated with renowned American artist Jeff Koons.
For his part, Koons presents the project as a carry-able extension of his 2015 "Gazing Ball" series, in which he reproduced masterpieces by artists including Rembrandt and Manet.
"Masters" is by no means Louis Vuitton's first foray into fine art. Stephen Sprouse and Takashi Murakami both reimagined Louis Vuitton's logos for wildly successful accessories under former creative director Marc Jacobs, and in 2014 the Fondation Louis Vuitton, a permanent museum designed by Frank Gehry, opened in Paris. Each bag is emblazoned with the name of the Master it touts (Van Gogh, Fragonard, etc.) in reflective gold or silver lettering.
"I would hope that when somebody walks down the street with this that what they're doing is, they are really celebrating humanity", he continued. However, the LV x JK collab costs a pretty penny, priced between $585 and $4,000.
His range of leather goods includes the brand's popular Speedy bags, chain bags and Palm Springs backpacks that have been painted with da Vinci's Mona Lisa or Van Gogh's A Wheatfield with Cypresses.
"I believe that these bags are art", Koons says. (Louis Vuitton is known to traffic in scarcity.) Bags won't be sold online - they'll be available at select Vuitton stores and a New York-based pop-up shop, opening later this month.