Xiaomi Redmi Note 4-rival by Micromax could win your hearts

Micromax Evok Note smartphone was launched in April 2017.

"With the launch of the new Evok series, we further strengthen our resolve to offer the best products to consumers at competitive price points", says Shubhajit Sen, Chief Marketing Officer, Micromax Informatics. The device will reportedly ship with 3GB of RAM and 32GB of internal storage. The Evok Power offers a 5-inch FHD display and is powered by a quad-core processor clocked at 1.3GHz and paired with a 2GB of RAM. It runs Android 6.0.1.

Camera wise, the Evok Note comes with a 13MP rear camera with 5P lens, autofocus, and LED flash. It also sports a physical home button that comes integrated with a fingerprint sensor. The Evok Power, meanwhile, is expected to have even more humble specifications. For selling both the Micromax Evok Note and Evok Power, the company has partnered with Flipkart and will be available starting tonight. "The device allows you to multitask like texting to watching movies to playing games without any hiccup", says Micromax in an official press release.

The Evoke Power also comes with Smart Power Play feature, which allow the users to use their phone's battery much efficiently and also keep a tab on the battery usage.

As far as rumor goes, the handset features a 5.5-inch display.it is likely to feature a metal unibody design and packs a fingerprint scanner making it an extremely attractive handset. The phone has a Fingerprint Sensor, Gravity Sensors, Proximity Sensor, Light Sensor, Accelerometer, Gyroscope Sensor, and it has a Dual SIM capability. With the Evok series, Micromax is aiming at the feature hungry buyers who prefer budget offerings.

The company is focusing on online as well as offline channels to bounce back as online contributes half of Micromax's sales in the Rs 6,000-12,000 price band. The Evok Series has been "Designed for India" keeping in mind the evolving preferences of Indian smartphone customers. While Micromax has traditionally been strong in the offline category, the company is now looking to increase its online market share, given how Xiaomi, Lenovo and OnePlus have become some of the leading vendors in the country nearly exclusively through their online strategy.

  • Zachary Reyes