Samsung's assistant Bixby in tough challenge to rivals

Samsung showed off a facial recognition feature on the Galaxy S8 that is meant to be a convenient and secure way to unlock your device.

"The sleek and slim 5.8" inch Samsung Galaxy S8 features the world's first Infinity Screen display with immersive edge to edge screen viewing in high dynamic range (HDR) for optimal video and photo viewing. What's more - you can now command Bixby - Samsung's new personal digital assistant - to talk, text and change the way you search!

According to various leaks that have dribbled out for almost a year, all of those features are also expected to arrive with the next big iPhone release. The images also reveal a phone with a "slightly curved 2.5D OLED edge-to-edge display" with reduced-size bezels on the top and bottom.

Regardless, previous reports suggested Samsung's recently announced flagship duo may be the last one in a while to feature a single-lens setup, as the South Korean consumer electronics manufacturer is reportedly looking to equip its future premium handsets with a dual camera setup like many of its competitors are already doing. From the traditional "Pin" and "Pattern" unlocking options, right down to the high-end fingerprint sensor to facial recognition, both of these phones represent what a secure and aesthetic wonder a flagship smartphone should appear as. Hall also predicted the next iPhone will see strong sales "driven by a strong feature upgrade and robust replacement demand".

The wait is over for Samsung phone fans.

The P10 will be available here today at $798, and the P10 Plus will be available on April 15 at $998. Apple took 31.3 percent of the USA smartphone market, compared to the 28.9 percent share occupied by the Galaxy S7 and S7 edge.

The Samsung DeX docking station is now compatible only with the latest Galaxy S8 and Galaxy S8 smartphones, but future Galaxy flagships should support it as well.

Apple prides itself on the excellence of its engineering, with its phone routinely named the best in the world.

  • Carolyn Briggs