Here's Why Mercedes Pulled Ads from The O'Reilly Factor

"We value our partners and are working with them to address their current concerns about the O'Reilly Factor", said Paul Rittenberg, EVP of Advertising Sales at Fox News in a statement provided to CNN.

On Tuesday, BMW of North America issued a statement, saying: "In light of the recent New York Times investigation, BMW of North America has suspended its advertising with 'The O'Reilly Factor".

Over the past two days, Mercedes-Benz, Hyundai, BMW and more than a dozen other blue-chip advertisers have withdrawn spots from the show amid the scandal over sexual harassment allegations leveled at the veteran Fox News host.

Mercedes-Benz, BMW, Hyundai and Allstate Insurance Co., major long-time advertisers from the automotive industry, have removed their advertising campaigns from the controversial Fox political show "The O'Reilly Factor".

Brandi, the network's top lawyer, also stands accused of doing nothing after being informed in the fall of 2014 that Judith Slater, then the company's comptroller, had created a racist work environment in a lawsuit filed by three African-American employees of Fox News. Given its popularity, O'Reilly's show commands more ad money than any other on the network and is immensely profitable, and an ad exodus extremely threatening to O'Reilly and his employer.

The problem for Fox News is that Bill O'Reilly is their most valuable asset. So one can only infer that if O'Reilly continues quieting accusers with cash and national attention turns toward some other high-profile pervert, game on.

Many of the Fox News stories are background noise to Fox viewers suspicious of bias by the "mainstream media", said Brent Bozell, president of the conservative media watchdog Media Research Center.

Only time will tell how many companies end up pulling their ads and what effect it will have on the future of "The O'Reilly Factor".

"Inclusivity and support for women are important Allstate values", Allstate spokesman Justin Herndon told the network.

A representative for Hyundai clarified to CNN that it does not now advertise on O'Reilly's program, but that as a result of the "recent and disturbing allegations", it has reversed its decision to run upcoming commercials. There may not be a lot of financial fallout for the Fox News Channel and its parent company, 21st Century Fox.

O'Reilly says he's victimized by people who target him because he's successful and wealthy. The lawsuit claims that there is "top-down racial harassment" in the payroll department.

Roginsky alleged that she missed out on a permanent role on Fox's show "The Five" after she turned down Ailes's advances at a meeting in 2015.

Sanofi: The consumer healthcare company said "The controversy around The O'Reilly Factor program and allegations made against Bill O'Reilly are matters that we take seriously and will continue to monitor". The host had said in the past there is no merit in any of the allegations and he settled the claims for the sake of his children.

  • Salvatore Jensen