Bill O'Reilly's Harassment Claims Are a Crisis
- Author: Zachary Reyes Apr 09, 2017,
Apr 09, 2017, 22:06
Society for Human Resource Management: "SHRM has determined to cease its current advertising on the Fox News Network".
USA insurer Allstate and French pharmaceutical maker Sanofi (LSE: 0O59.L - news) became the latest to exit on Tuesday, following the lead of a handful of auto brands dropping ads for "The "O'Reilly Factor" news show".
A Mercedes-Benz spokesman said Monday night that the company pulled ads from O'Reilly's show and reassigned them to other Fox News shows.
Sponsors tend to buy cable ads in blocks, so removing an ad from one program usually means it is simply moved to another time slot, making little financial difference.
Hyundai said it made the decision to no longer advertise on the show due to "recent and disturbing allegations", according to the New York Times.
Which is to say that, prior to detailed revelations regarding O'Reilly's reported pattern of sexual harassment and numerous settled claims, Allstate was nonplussed by former network head Roger Ailes' transgressions and unmoved by Fox News' cozy rapport with our predatory president, Donald Trump.
While it's not clear if 21st Century Fox has any plans to actually fire Bill O'Reilly, the New York Times reported that the company took steps to exert stronger control over his behavior, including stipulations in a recent contract extension.
Fox News acknowledged the advertiser pullouts in a statement from a senior advertising sales exec.
His long-running show remains the most watched cable news program in the United States, averaging around four million viewers. "We will continue to monitor this situation as we assess our long-term strategy".
A Fox statement said the channel was working with its "partners to address the concerns". He added, "We instructed our media buyer this morning to reallocate our ad dollars to other shows effective immediately".
Allstate: "Inclusivity and support for women are important Allstate values".
USA insurer Allstate and French pharmaceutical maker Sanofi became the latest to exit on Tuesday, following the lead of a handful of auto brands dropping ads for Fox's The O'Reilly Factor, a favourite among conservatives.
Lexus is moving away from the show as well.
O'Reilly's continued presence has undercut the Murdochs' contention of a shift in culture, according to several women who work at the network who spoke to NPR on condition of anonymity.
"The O'Reilly Factor", reportedly generated $446 million in ad revenue between 2014 and 2016. O'Reilly denies these claims.
Bloom said O'Reilly had told Walsh he would recommend her for a paid contributor role on the network.
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21st Century referred to a statement it issued after the Times article in which it said it "takes matters of workplace behavior very seriously".
"Bill O'Reilly, you call out whiners as delicate snowflakes", Bloom said in a statement.