Rowe Price among advertisers suspending ads on Fox's O'Reilly show

On Tuesday, the National Organization for Women called for Bill O'Reilly to be fired and for an independent investigation into the culture at Fox News.

In a statement given to CNN Money, the auto company said that it runs ads on "most major cable news shows", but due to "the importance of women in every aspect of [its] business", it no longer feels like O'Reilly's show is "a good environment" for the Mercedes-Benz brand.

"The O'Reilly Factor" is Fox News' most watched program and is coming off its best first quarter in its history, averaging 4 million viewers, according to Nielsen. According to the Times, Fox News's parent company was aware of the sexual harassment suits and settlements and "structured [O'Reilly's new] deal to include more leverage over his behavior".

Fox News was also at the centre of a sexual-harassment scandal past year.

In addition to the five women, Wendy Walsh, a regular on his show, along with Andrea Tantaros, a former Fox News host, also accused the 67-year-old of inappropriate behavior. In the wake of the report, Mercedes-Benz announced it would reassign advertisements that had been scheduled to air during O'Reilly's show.

Which is to say that, prior to detailed revelations regarding O'Reilly's reported pattern of sexual harassment and numerous settled claims, Allstate was nonplussed by former network head Roger Ailes' transgressions and unmoved by Fox News' cozy rapport with our predatory president, Donald Trump. "We respectfully request that the Commission conduct an investigation into non-compliance with the New York City Human Rights Law at Fox News, including the claims asserted in Plaintiff's Complaint". We do not buy specific shows, including the O'Reilly Factor. She also speculated that the quick action by auto brands could be related to the fact that women are "moving up the corporate ladder to decision making positions at auto companies but that isn't true across the board".

O'Reilly has denied the claims have merit - but that hasn't stopped the sponsor pullback.

In its statement, Mercedes noted it runs ads on "most major cable news shows", without explaining why that is relevant.

Fox News said in a statement Tuesday that the ads had been moved to other programs on the network.

Fox News said it's redirecting the ad purchases of clients who wish to avoid O'Reilly's show to other programs on the network. "Fox News apparently doesn't get that basic concept". On Monday's and Tuesday's shows, O'Reilly did not address either the sexual harassment allegations or the withdrawal of sponsors for his program. Previous year its chairman and chief executive Roger Ailes stepped down following a sexual harassment lawsuit brought against him by former employee Gretchen Carlson.

  • Zachary Reyes