Pepsi pulls widely mocked ad featuring Kendall Jenner
- Author: Larry Hoffman Apr 06, 2017,
Apr 06, 2017, 1:05
Kendall Jenner and the latest Pepsi ad she starred in recently have been criticised for misappropriating the Black Lives Matter movement and for making light of an important moment from the Baton Rouge protest held a year ago.
Jenner, 21, is seen modelling a dress but, after making eye contact with a protester, she rips off her wig and joins the march.
Among those mocking the ad was Bernice King, daughter of slain civil rights leader Martin Luther King, who tweeted: "If only Daddy would have known about the power of #Pepsi", with a picture of her father being pushed by a police officer.
The commercial is also being criticised for using a "privileged" white model, who comes from the Kardashian/Jenner family, as a peacemaker between protesters and police.
Evans was peacefully protesting the police shootings of two black men in 2016 when she was arrested by armed riot officers and imprisoned overnight. In its statement Wednesday, PepsiCo apologized to Jenner for putting her "in this position".
Kendall Jenner stars in a new Pepsi Max commercial.
So, is the spot getting clowned because people are confused about what it's supposedly depicting?
Pepsi said the ad was created by its in-house shop, Creators League Studio.
"In the grand scheme of things, it's nearly nice to have something like this to worry about in an era of (Donald) Trump", Shankman said.
Calkins said the negative publicity generated by the Pepsi campaign will likely fade, but it may take some time.
"We think that's an important message to convey".