Pepsi pulls Kendall Jenner ad, apologizes after major backlash

They also apologized to Jenner, saying: "We also apologize for putting Kendall Jenner in this position". Clash on the Web, the young woman has to face many critics and has already lost thousands of followers on social networks. They're smiling, clapping, dancing to music and jumping around.

In a statement to The Associated Press Wednesday, the company said: "Pepsi was trying to project a global message of unity, peace and understanding".

Jenner removed all of her previous promotions of the 2-minute commercial that she shared to her millions of fans via social media.

Obviously, someone in the management department realized that this was about so much more than a can of soda. "Anything offensive is just not her. She means well, always".

Pepsi has announced it is pulling an advert starring Kendall Jenner at a staged equality march and apologised for "missing the mark".

"Basically a kid gives a mouse a cookie and it leads to all these unforeseen consequences".

"This is the first controversial campaign she has been involved with".

Although the commercial was only meant to air overseas, it gained traction as it made the rounds online with Jenner even sharing it on Twitter. Pepsi is a multi-billion dollar company. What are they protesting?

And they do not care.

"Successful marketing campaigns have the power to add millions to the value of a brand".

Making light of police brutality - especially in the current political climate - is no laughing matter (and not one that can be solved with a sugary beverage, no matter how cool the brand thinks Kendall Jenner is).

Protesting is part of a long tradition of marginalized groups fighting for their basic humanity.

But on the Internet, the reaction was fierce.

The 21-year-old committed career suicide as the ad sparked a massive backlash for trivialising social injustice movements like Black Lives Matter.

  • Salvatore Jensen