Pepsi pulls controversial ad, apologizes to us and Kendall Jenner

The company confirmed they would be "halting further rollout" of the advert.

Comedian Jim Gaffigan also mocked the ad in a tweet.

"Clearly we missed the mark and we apologise", said Pepsi.

As we're sure you're well aware by now, Pepsi landed itself in quite a bit of hot water this week, over its latest advertising campaign, which starred Kendall Jenner. She's basically laughing at the flippant attitude Pepsi took, and compared it to how serious the issues really are.

The scene where Jenner approaches a line of officers is a clear reference to the iconic image of a female protester named Ieshia Evans standing strong while being confronted by heavily armoured riot officers during a Black Lives Matter protest in Baton Rouge after Alton Sterling was fatally shot by police past year. A photograph of her wearing a dress while calmly taking a stand against armored officers became viral.

Yesterday, social media lost its collective mind over Pepsi's attempt to cash in on the nation's current socio-political strife with a commercial in which Kendall Jenner heals America's ills by handing a cop a cold can of carbonated sugar water.

"This song "Lions" that Pepsi selected for the "Moments" ad should remind our generation to look at the way you are living and find strength and calm in each moment".

In a Pepsi commercial released earlier this week, Jenner is seen ending a protest by sharing a Pepsi with a police officer as the crowd starts to cheer.

"Pepsi was trying to project a global message of unity, peace and understanding", the company said Wednesday afternoon in a post on its website.

"There's an issue with authenticity", Calkins said.

The take on the protest was also an incentive one for people of color.

Timothy Hutton sitting in a restaurant, extolling their ability to "still whip up an awesome fish curry".

Pepsi has extended an apology for the controversial advertisement that borrowed imagery from the Black Lives Matter movement.

Pepsi removed the ad on Wednesday (April 5) after the social media outrage.

"In the grand scheme of things, it's nearly nice to have something like this to worry about in an era of [Donald] Trump", Shankman said.

The coopting of Black Lives Matter is blatantly visible in the scene in which Jenner hands the policeman a can of Pepsi.

In 24 hours, Pepsi managed to get more publicity than they could have imagined.

  • Salvatore Jensen