Pepsi cans Kendall Jenner protest ad amidst massive internet outcry

Jenner has stayed mum since the controversy exploded on social media, but up until then, she said in now-deleted tweets that she was excited for the ad's release.

In its statement Wednesday, PepsiCo apologised to Jenner for putting her "in this position".

The ad, which featured the celebrity model quelling a protest by handing Pepsi to the gathered police, has been sharply criticized for appropriating and trivializing imagery associated with serious and often violent historical events, like the United States civil rights movement.

Critics say the image of Jenner handing the officer a Pepsi evoked a photo of Black Lives Matter protester Ieshia Evans approaching an officer at a demonstration in Baton Rouge past year.

Pepsi has reportedly pulled its new ad featuring Kendall Jenner after criticism that the spot trivialized protests.

Created by Pepsi's in-house ad agency, the sweeping spot features Jenner breaking from a modeling shoot, doffing a blonde wig and joining the swelling ranks of a generic street march, where she diffuses the tension by handing a Pepsi to a cute cop.

Pepsi did not respond to a request for comment from The Daily Caller News Foundation.

Pepsi apologized for the ad just hours before they made a decision to pull it from YouTube on Wednesday.

Viewers complained that the video undermined the Black Lives Matter movement and said they were "disappointed" in the model for getting involved.

Shankman, who called Pepsi's commercial "horrible", said there have been many misses in the history of advertising and that perhaps the posters venting on social media over the soft-drink ad doth protest too much.

That time Pepsi caused an outcry. We are removing the content and halting any further rollout. "I'm sure @pepsi already has an apology drafted. We did not intend to make light of any serious issue", Pepsi said in the statement.

  • Joanne Flowers