Outrage as Cadbury and National Trust drop word 'Easter' from egg hunts

The event had previously been called an "Easter Egg Trail" but this year has been rebranded as the "Great British Egg Hunt".

Theresa May, who was speaking while on a visit to Saudi Arabia, was asked her view on a claim from the Telegraph that the National Trust was "whitewashing" Easter by changing the branding of its annual Easter egg hunt in partnership with Cadbury's.

British Prime Minister Theresa May said she thought it was "ridiculous". I don't know what are thinking about frankly.

"Even a cursory glance at Cadbury's marketing material would show numerous references to the Easter festival".

The Archbishop of York is quoted as saying that the Christian faith of Cadbury founder, John Cadbury - a Quaker - influenced his "industrial output" and that the omission of the word Easter is "tantamount to spitting on the grave of Cadbury".

After all, Easter means Easter and this is definitely a more important issue to take a strong stance on than, say, the misogynistic objectification of female politicians in Britain's mainstream press.

There will be hundreds of plastic eggs hidden for all egg hunters. This turned out to be completely false.

Past year there was criticism after Cadbury apparently removed the word "Easter" from the front of its Easter egg packaging, after relegating the word to the back of packs and labelling them "Milk Chocolate Eggs".

"It's nonsense to suggest the National Trust is downplaying the significance of Easter".

"I am glad to see that Cadbury and the National Trust are welcoming those of "all faiths and none" to their event regardless of whether they call it Easter or not".

The National Trust has since edited its website to add the word "Easter" prominently.

Spokesman from the Church of England accused the National Trust of "updating" the page overnight and "seemingly adding" a number of references to Easter.

No doubt there are cries of "political correctness gone mad", there always are, but really it's all in the marketing - Cadbury's and the National Trust trying to get as many people through the door via as much publicity as possible.

"Our Easter events proved consistently popular with our members and visitors".

The Easter egg hunt will be taking place in and around the historic cottages where kids will be collecting tokens or a special golden horseshoe which they can trade for a bag of Easter goodies once the hunt is over.

Cadbury said they wanted Christians and non-Christians alike to feel they were able to participate in the event.

  • Salvatore Jensen