Kendall Jenner's Pepsi ad prompts backlash
- Author: Salvatore Jensen Apr 06, 2017,
Apr 06, 2017, 10:03
"Next time @pepsi do one where Kendall Jenner marches to Montgomery but the cops don't bludgeon her bc she's white & has a refreshing @pepsi", added New Yorker contributing writer Jia Tolentino.
The ad features a diverse cadre of young, happy protesters holding signs splashed with calls for peace, love, and in one odd instance, to "Join the conversation".
However, when a marcher nods and smiles at the 21-year-old, she rips off her blonde wig, wipes off her lipstick and swaps her metallic dress and stilettos for some double-denim. Some also noted that the image of Jenner "confronting" the police appropriated a now-iconic image of a Black Lives Matter protester being arrested in Baton Rouge in August.
The commercial, starring Kendall Jenner, became an upset for folks around the country, and now, the corporation is apologizing.
The ad showed Jenner, playing a model, pacifying a situation by offering a can of Pepsi to a police officer.
"Pepsi was trying to project a global message of unity, peace and understanding", the company said Wednesday in a news release.
It said it was "removing the content and halting any further rollout". Clearly we missed the mark, and we apologise.
Viewers on social media said the campaign downplayed the importance of real social movements against police violence.