Pepsi Mum on Plans for Widely Mocked Jenner Protest Ad
- Author: Larry Hoffman Apr 05, 2017,
Apr 05, 2017, 21:49
A new ad featuring Kendall Jenner drinking a Pepsi has got Americans up in arms! She rips off the wig, smears off her lipstick and joins the protesters.
Pepsi is under fire for using a household name and its brand recognition to bring attention to social justice protests because its advertisement did not pay proper homage to Black Lives Matter.
But no, social media was not having it.
Evans was detained when she approached police at a demonstration in Baton Rouge as part of protests over the unfair treatment of the black community by their police force. Grabbing a can of Pepsi, she heads toward one of the grim-faced police officers, and hands him a drink. "Who knew?" activist DeRay McKesson, one of the best-known voices of the Black Lives Matter movement, said on Twitter.
But Pepsi has defended the ad, saying its "Live for Now" moments ad "features multiple lives, stories and emotional connections that show passion, joy, unbound and uninhibited moments".
Pepsi has just released its commercial, starring Kendall Jenner and it's not exactly conveying the unifying message intended. Several Twitter users added Pepsi-related captions to iconic civil rights photos, which highlighted the fact that Martin Luther King Jr. and Malcolm X were fighting for much more than a can of soda. "Clearly we missed the mark, and we apologize", the statement reads.
Pepsi also touched a nerve in 2013, when it pulled an online ad for its Mountain Dew beverage amid complaints that the spot embraced racial stereotypes and made light of violence toward women. Pepsi apologized to its new "face of Pepsi" for "putting Kendall Jenner in this position".
It isn't the first time that PepsiCo has come under fire for its advertising.