IPhone 7 turns red to help fight AIDS

Apple announces its latest collection, a special edition red iPhone 7 and 7 Plus, going on sale from 24th march.

"Clips gives iPhone and iPad users a new way to express themselves through videos, and it's incredibly easy to use", said Susan Prescott, Apple's vice president of Apps' product marketing.

In a press release, the company has announced that this new variant of iPhone 7 and 7 Plus would be an opportunity for customers to actually contribute to the Global Fund, and help in making this world, an AIDS-free place. This is a way for the tech company to recognize its partnership with (RED), which was founded by U2's Bono and Bobby Shriver in 2016 to help people and businesses team up to fight AIDS.

Apple is adding a red iPhone 7 and iPhone 7 plus to its mobile lineup.

Apart from the new color option, there won't be any other changes when compared with the jet black, black, silver, gold and rose gold.

The two new devices are available in 128GB and 256GB storage variant and falls in the price range of $749 to $969. It will be a part of other Apple products in the RED category lineup, such as iPods, Beats Pill+ portable speaker, and accessories for iPad, iPhone, and Apple Watch.

The special-edition iPhones will be available to order online worldwide and in stores beginning on March 24.

The new iPad replaces the iPad Air 2 and boasts an updated A9 processor and a lowered price point.

Apple has also doubled the storage capacities on the two iPhone SE variants - from 16GB and 64GB, to 32GB and 128GB respectively while retaining their price tags in the United States, with prices starting at Rs. 27,200 (MRP).

What do you think of the new Red iPhone 7 and iPhone 7 Plus?

The feature is compatible with the iPhone 6s and later as well as newer iPad models and the sixth-generation iPod Touch, as long as devices are running iOS 10.3.

  • Arturo Norris