Fox thrives despite scandals involving O'Reilly and Ailes
- Author: Salvatore Jensen Apr 05, 2017,
Apr 05, 2017, 11:00
"We will continue to monitor this situation as we assess our long-term strategy".
The New York Times reported over the weekend that Fox News and host Bill O'Reilly have paid out $13 million dollars to five women who had accused O'Reilly of harassment.
Fox News remains the most-watched cable network on TV, despite widespread allegations of sexual harassment that got its former chief executive, Roger Ailes, fired last summer.
The O'Reilly post pushed audiences to a short snippet of a Lemon segment from the previous evening, one in which the anchor promises to not "aid and abet" those trying to misinform the American people through claims that Donald Trump or his team had been surveilled, or spied upon.
"They were allegations then", Levick said.
The allegations are disturbing and, given the importance of women in every aspect of our business, we don't feel this is a good environment in which to advertise our products right now.
In addition to the auto marketers, at least six other advertisers have announced a departure from the show, including AllState, T. Rowe Price and GlaxoSmithKline.
Late in the afternoon, Fox issued a statement from its executive vice president of advertising sales, Paul Rittenberg, reading: "We value our partners and are working with them to address their current concerns about the O'Reilly Factor".
Another company, Lexus, said in a statement Monday, "We take our duties as a responsible advertiser seriously, and seek to partner with organizations who share our company culture and philosophy of respect for all people. We will continue to monitor and evaluate the situation as we plan future advertising decisions".
As of Tuesday, a growing list of 20 advertisers have announced they won't be placing ads on O'Reilly's show. France's Sanofi (SNY), which owns Gold Bond talcum powder and ACT mouthwash, among other brands, on Tuesday pulled its spots on the program, as did investment management firm T. Rowe Price (TROW).
Fox News already lost tons of money when they tried to ignore the Glenn Beck advertiser boycott. Officials with the hospitals, Coventry and Pfizer couldn't immediately be reached for comment. BMW said it wasn't sure where it would place its ads instead.
Trivago: "We are constantly reviewing our media buys to ensure we do not support any behavior that contradicts trivago's corporate values".
The reporting suggests a pattern: As an influential figure in the newsroom, Mr. O'Reilly would create a bond with some women by offering advice and promising to help them professionally.
A spokesperson for BMW of North America told BuzzFeed News it would suspend its advertising on "The O'Reilly Factor" in light of the allegations.
According to The New York Times, women who complained about O'Reilly's behavior either worked for him or appeared on his program. That seems to suggest that Mercedes-Benz could be the only one to actually cut ties with The O'Reilly Factor, but these other companies will most likely be watching Mercedes closely to see if it really ends up benefitting from this move.