1208 days later: Apple is finally designing a new Mac Pro

And for that, we're sorry to disappoint customers who wanted that, and we've asked the team to go and re-architect and design something great for the future that those Mac Pro customers who want more expandability, more upgradability in the future.

Apple understands that this meaningful update (with negligible details) would elevate your heartbeat and make you crave the new Mac Pro this instant.

The entry-level Mac Pro, which starts at $2,999, will now come with a six-core Xeon processor, instead of four and dual Fire Pro D500 GPUs (instead of D300). "We understand their jobs rely on this stuff, they make important decisions about this stuff".

"We designed ourselves into a bit of a corner", Craig Federighi, Apple's SVP of Software Engineering is reported as saying.

That's the good news, the bad news is that the real Mac Pro replacement won't ship until 2018, Schiller said. After more than three years of silence, Apple didn't really have much of a choice, especially now that we know a successor to the Mac Pro is at least a year away. But lest you think it was forgotten, the diminutive black obelisk is top of mind at Apple these days - specifically how to reimagine it in a way that will appeal to professionals frustrated by its seemingly stalled evolution.

Not only has he apologized for the poor communication of recent years, but he's admitted the problems and taken pains to say the company understands what pro users need.

- As part of doing a new Mac Pro it is, by definition, a modular system we will be doing a pro display as well. This means that you will now have all this insane processing power - 6-core Intel Xeon processor, dual AMD FirePro D500 GPUs and 16GB of memory for $2,999 and a $1,000 bucks extra for an 8-core processor and dual D700 GPUs.

I believe these new Macs will be made available starting today. Because of this, the internal cooling of the Mac Pro does not work well in this arrangement and long story short, they have to scrap the design. In the meantime, Apple has released a refreshed version of the Mac Pro, and also plans to release a separate computer aimed at professional users later this year: a "pro" version of its iMac desktop.

All the same, Apple's apology and promised transparency may signify interesting and positive shifts in how it speaks to its customers in the more connected age it helped inspire. We also believe that the new iMac models will feature Intel's Kaby Lake processors.

  • Joanne Flowers