New Line Cinema's teaser for "It" generated 197 million views globally within 24 hours of its release, topping the previous record of 139 million set by Universal's "The Fate of the Furious" in December.
With over five months until the movie debuts, IT has sent the internet into a frenzy. And, when the It trailer dropped yesterday, fans all over the world showed their appreciation for what promises to be the most horrifying film in recent memory by breaking all sorts of records.
That figure stood at 246 million views, 36 hours past its release.
"Within hours after its release, the It trailer became a viral sensation, trending across Facebook and Twitter and rising to the top of the Reddit Homepage with 30K-plus "up" votes in four hours". It rapidly rose to No. 1 on YouTube's trending videos and remained there throughout the day.
Andy Muschietti directs the thriller based on the 1986 novel by horror master, Stephen King.
"When children begin to disappear in the town of Derry, Maine, a group of young kids are faced with their biggest fears when they square off against an evil clown named Pennywise, whose history of murder and violence dates back for centuries."
Although it seems the social media age has helped the film garner a whole new generation of fans who can't wait for the new movie to hit theaters.
The flick is slated to release on September 8. Born out his love for all aspects of horror, Rob still remains hardcore comic fan.