Google Hires Humans to Fix Horror Ads Mess

The company also promised to give advertisers better control over where their ads appear - such as making it easier to blacklist certain types of content or sites where an advertiser does not want an ad to show up.

An unnamed big beverage company had pulled most of its advertising from the same Google services in 30 countries, the report said.

The boycott started in Britain after newspapers reported that ads from the government, schools, businesses, and others were appearing on YouTube videos and Google ad-supported web sites of neo-Nazis, Islamic terrorists, and other offensive groups.

UK-based retail chain Marks and Spencer on Monday became the latest firm to pull its online advertising from Google platforms over fears it is appearing next to extremist content.

WPP, the world's largest advertising firm has said it was talking to clients and media partners such as Google, Facebook and Snapchat to find ways to protect brands. This has been in response to an overwhelming wave of criticism Google's automatic, programmatic advertising is unable to control the placement of ads from mainstream brands next to offensive material.

We've already begun ramping up changes around three areas: our ad policies, our enforcement of these policies and new controls for advertisers.

"We're also raising the bar for our ads policies to further safeguard our advertisers' brands", the company said.

Google has faced mounting pressure to address the concerns as the bulk of the company's revenue is generated from advertising sales.

"We deeply apologise", said Philipp Schindler, chief business officer in Google. They will try to remove ads from derogatory content attacking religion, race or gender.

"Recently, we had a number of cases where brands' ads appeared on content that was not aligned with their values". "We accept that we don't always get it right, and that sometimes ads appear where they should not". The company also added that it worked hard to monitor the 400 hours of video uploaded to YouTube each minute. Additionally, Google is hiring "significant numbers of people" and harnessing Artificial Intelligence to boost its ability to assess questionable content.

  • Zachary Reyes