Google Overhauls Ad Policy Amidst Uproar Over Extremist Content - Like David Duke
- Author: Zachary Reyes Mar 31, 2017,
Mar 31, 2017, 16:50
The company added that it is "raising the bar for our ads policies to further safeguard our advertisers' brands".
Video: The head of Google Europe has apologised for allowing advertisements for major brands to appear alongside videos considered extremist or inappropriate. AT&T said it is stopping its entire ad spending except for search ads on Google.
The WSJ said it had found ads for Coca-Cola, Starbucks, Toyota, Dish Network, Berkshire Hathaway's Geico unit and Google's own YouTube Red subscription service on two videos with the word "nigger" in the title.
"In a statement, Johnson & Johnson, which owns Aveeno, Clean & Clear and Neutrogena (talk about a monopoly!) said: "[We have] chose to pause all YouTube digital advertising globally to ensure our product advertising does not appear on channels that promote offensive content. The Web giant said it plans to introduce new tools in the coming days and months to help advertisers more easily manage where their ads appear across YouTube and the Web.
"Until we are confident that a solution to the brand safety challenge is in place, Core Media is pausing all ad campaigns on YouTube and GDN", said Alan Cox, chief executive of Core Media.
The bank spends about $3 billion on marketing each year.
The announcement came after the United Kingdom government and the Guardian newspaper stepped up pressure on YouTube to police content on its platform, pulling ads from the video site because they appeared beside clips they view as inappropriate.
Verizon soon followed suit, stating that it took "immediate action" after it was notified that its ads were showing up in "non-sanctioned websites".
The move doesn't appear to affect ads the companies buy to be next to Google search results, but still covers a large portion of the internet connected to Google's massive ad network, reported The Washington Post.
"We are working with all of our digital advertising partners to understand the weak links so we can prevent this from happening in the future", the spokeswoman said.
The tech giant promised to begin a "thorough review" of its advertising policies by giving more control to its clients.
Google has made promises to try to clean up the mess that advertisers perceive with ads on its network, but it seems that action is not being taken quickly enough.
"We like the fact that Alphabet continues to innovate around ads, and we see device bidding, expanded text ads, and Google cloud as meaningful drivers of growth in 2017".
Google has apologised and said it would step up its efforts to block ads on "hateful, offensive and derogatory" videos.
Search represents the lion's share of Google's advertising revenue, which totalled US$79.4 billion past year.
While Google's brand safety backlash initially appeared contained to the United Kingdom and European ad market, the announcements from major US brands indicate it's spreading quickly, which might spur the company to take more significant action or enact broader policy reviews.