"Beauty and the Beast" makes P541.67-M In 11 days

"Beauty and the Beast" continued to crunch the competition at the North America box offices this weekend, and powered the movie studios to have the best cumulative march film attendance ever. The hit made $88.3 million in its second weekend, remaining an audience favorite.

The story and characters audiences know and love come to spectacular life in the live-action adaptation of Disney's animated classic "Beauty and the Beast", a stunning, cinematic event celebrating one of the most beloved tales ever told. While not all have done well, the studio has delivered successful reboots of "Cinderella", "Alice in Wonderland" and a new take on "Sleeping Beauty" with "Maleficent".

Thanks to "Beauty and the Beast", Warner's "Kong:Skull Island", Fox's "Logan", and now Power Rangers among other titles, March box office has already hit 1 billion USA dollars for the first time - with five days left in the month according to comScore.

Despite her fears, she befriends the castle's enchanted staff and learns to look beyond the Beast's ugly exterior and realize the kind heart of the true prince within. The film has a 70 percent favorable rating on Rottentomatoes.com, which boils critics' reviews into a single score.

Last year's March set a record with $948.8 million domestically, led by Disney's "Zootopia" ($255.9 million for the month) and Warner Bros.' "Batman v Superman: Dawn of Justice" ($209.1 million).

Of the two new releases, Lionsgate's Power Rangers proved the stronger, earning $40.5m to grab the no. 2 spot.

The movie centers on the origins of the Mighty Morphin Power Rangers, a group of high schoolers given extraterrestrial powers who unite to save the world. Ryan Reynolds and Jake Gyllenhaal star as scientists who discover alien life that threatens Earth.

Thursday's global take was $17.8 million, pushing the overseas total to $262 million.

  • Salvatore Jensen