Samsung has cinema in its sights with 34ft LED launch
- Author: Arturo Norris Mar 29, 2017,
Mar 29, 2017, 16:17
Samsung is aiming to revolutionise the cinema industry with its new 10-metre High Dynamic Range LED theatre display.
The South Korean heavyweight is debuting the new movie display in a series of demonstrations between March 27 and March 30 in theaters at The Orleans Hotel and Casino in Las Vegas. The company says its new screen is able to offer "realistic presentation" and HDR content; the tech has an nearly 10 times greater peak brightness level compared to standard projectors.
Television killed the cinema star?According to reports, the standard movie theater projector screens are between 45 feet to 65 feet in width, which is far more than Samsung's newly launched 4K theater screens. Because if the Q9 is a gorilla, then Samsung's Cinema Screen mega-LED HDR, which just launched at the Cinemacon 2017, at 34-foot, is the King Kong of screens.
As the popularity of advanced at-home entertainment systems and streaming platforms increases, theaters must reposition themselves as a destination for an incomparable viewing experience that consumers simply can not encounter anywhere else. Samsung unveiled its new Cinema Screen today, which is an LED, 4096 x 2160 (4K) resolution screen designed specifically for theaters.
As for the benefits, Samsung, in the official press release, says that their cinema screens are about ten times brighter than traditional theater screens. Samsung recently acquired the Harman group to expand its technology business.
Samsung has noted that the 4K Cinema Screen is meant to change the demands for theaters. The screen maintains its advanced presentation capabilities in ambient lighting conditions regardless of the featured on-screen content and accommodates users who wish to utilize their theaters for corporate events, concert and sports event viewing, and gaming competitions.
Would you embrace an LED display in your local cinema at the expense of projection technology? "We look forward to continuing to serve as a total solutions provider for the theatre industry and finding new and exciting ways to improve the customer experience". Availability is now unknown as DCI certification is still ongoing following a compliance test carried out at Keio University in Tokyo.
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