Bajaj Ends Alliance With Kawasaki in India, Will Focus on KTM Deal
- Author: Arturo Norris Mar 28, 2017,
Mar 28, 2017, 3:53
The company said KTM sales during the ongoing financial year (April-March), were estimated at 37,000 units.
During the third quarter ended December 31, 2016, Bajaj Auto saw domestic sales of motorcycles dipping by a little over 3 per cent to 4,59,427 units. From April 1, Kawasaki motorcycles will be sold and after-sales service will be provided by India Kawasaki Motors Pvt.
Bajaj Auto formed an alliance with Kawasaki for the sale and after sales service of Kawasaki motorcycles through its Probiking network in 2009.
The company did not specify the reason for terminating the partnership, but said "the two have mutually and amicably made a decision to separate in India".
Bajaj Auto on Saturday said it has agreed with Japan's Kawasaki to end their decade-old alliance for sales and services in India from next month. "Profit numbers are confidential", Amit Nandi, president, Probiking said, when asked about the revenue and profit it made from the arrangement. In 2009, this relationship grew to the next level when the two companies chose to have a sales and after service arrangement. To enhance the brand's presence, the Bajaj's Probiking dealership network has slowly been converted into dedicated KTM outlets to offer a directed experience to customers. The move comes as Bajaj is planning to focus on its KTM brand.
Nandi also added that for the rest of the world the alliance will continue to remain intact for current as well as future business. Earlier this year, Bajaj Auto had rolled out new variants of the KTM RC range, which included the RC 390 and RC 200 with additional features.