Apple unveils partnership with Red campaign to fight AIDS

MacRumors' question: We noticed the (PRODUCT) RED branding is missing from the new red iPhone 7 on the China Apple website.

The red aluminum iPhone 7 and 7 Plus will be launching worldwide as part of Apple's partnership with (RED), adding some welcome color to the black and plainer metallic colours we've seen thus far.

The company has said that the handsets will be available on their range of contracts in the United Kingdom, we will have more details of these closer to launch.

"Since we began working with (RED) 10 years ago, our customers have made a significant impact in fighting the spread of AIDS through the purchase of our products, from the original iPod nano (PRODUCT) RED Special Edition all the way to today's lineup of Beats products and accessories for iPhone, iPad and Apple Watch", said Tim Cook, Apple's CEO in a press release. Furthermore, over 37 million people are living with HIV, and mothers continue to pass the virus in startling numbers to their infants.

Another exciting news that Cupertino-based giant tech company, Apple has in store for everyone recently. The new phones will be available in Apple Stores and at Apple.com. The red model marks the partnership between Apple and AIDS charity (RED). In total, the company has contributed almost $130 million in corporate donations to support global efforts against HIV and AIDS. The device has the same internal components and design as other iPhone 7 and iPhone 7 Plus models, but features a red back plate.

Along with the release of the red iPhone there will be a new iPad that will go on the market. Additionally, Apple is the world's largest corporate to the Global Fund and with that customers can contribute to the Global Fund to fight AIDS through iPhone 7 and iPhone 7 Plus (PRODUCT) Red Special Edition.

  • Arturo Norris