BSNL counters rivals by offering 2GB data every day for Rs.339

The company Monday denied any wrong doing.

Mukesh ambani- led Jio has fired a fresh salvo against Sunil Bharti Mittal-led Airtel, countering the latter's claims of being the fastest network based on a speed test conducted by Ookla, which offers an online platform to test broadband speed of networks.

BSNL is one of the oldest telecommunication company in India. So, for example, if you use Jio on SIM 2 and Airtel on SIM 1 and perform a speed test using Ookla Speed Test App.

Recently Airtel started advertising that it runs India's fastest network. "The results include all mobile tests, regardless of connection technology", said an Airtel spokesperson.

"The word "officially" when used in the context of the telecom services is linked to only the Telecom Regulatory Authority of India and the Department of Telecommunications, in the minds of general public", states the letter from Jio to ASCI. Apart from print, outdoor and digital, it has rolled out a new television commercial featuring Sasha Chettri, popularly known as the Airtel Girl, in which she is seen reiterating the claim of Airtel being India's fastest network, basing it on the Speedtest results of Ookla.

"The use of this word deceives the telecom consumer into believing that the certification is from the telecom regulator namely TRAI or the licensor namely DoT". Further, Jio has asked Ookla to acknowledge there are "serious and fundamental flaws" in the methodology for determining data speeds.

"Airtel has wilfully, deliberately and knowingly misled the Indian public", Jio alleged.

Airtel also released a letter from Ookla where the testing agency said the results were based on consumer feedback that used their app - Speedtest - across the country in Q3 and Q4 of 2016.

The report also stated that most of the 2G/3G users in the sample test expect to upgrade to 4G within the next year, and 80 per cent say they will consider Jio when they do. Calling Ookla's acts reckless, malicious and malafide; Jio has alleged it has caused "monetary losses' and irreparable damage' to the company".

"This exercise by which Ookla purports to provide speed "test results" to telecom service providers for internal use for a consideration, and, charges a premium in the range of 2X to 4X -depending on the options availed if such entities wish to promote their business using such "results", shows that Ookla's so-called awards/certificates and brand, is a scam in collusion with a service provider", the notice read.

  • Salvatore Jensen