Apple store 'maintenance' means get your credit card ready

Certainly to add fuel to the fire of new products arriving tomorrow morning, is a report published by MacRumors late last week, citing "reliable supply-chain sources", who indicated that Cupertino could launch its new iPad models as early as the end of this month without holding an official "special event" - meaning, in other words, they would be announced via a press release.

Apple is pulling down the page for "maintenance" on March 21st between between 3:00am and 8:30am Eastern Time - that's between 7am and 12:30pm GMT. This is when the Apple Store will come back online after an outage overnight.

The firm today confirmed its online store would be down - a usual sign of incoming new products.

However, Apple has hosted March events four times in the past six years, and in 2011 and 2012, it introduced new iPad models at the Yerba Buena Center for the Arts. The company's own System Status webpage was the tip-off, and since Apple always takes its store offline ahead of product releases the interent is flipping out over the possibility of something new showing up on the page.

If the latest analysts' report is correct, and the event is scheduled for next week, then would be much shorter notice than the company usually leaves.

Apple is allegedly preparing for the launch of its new iPad lineups this year, a 9.7-inch, 12.9-inch iPad Pro and 10.5-inch device. But given the rumors we've heard, it's very likely we'll see something new, even if it is just a refreshed 9.7-inch iPad Pro or an iPhone SE with 128GB of storage.

Apple also lists Photo Print Products are also scheduled for maintenance at the same time, which could mean that they'll be updating the infrastructure for that or suggest that this maintenance is not related to new products. New Apple Watch bands and a red color for the iPhone 7 and its bigger variant is also expected to be announced. However, it is possible that the company could possibly release new products. Combine that with the rumors that have been swirling about product updates, and it's definitely time to be suspicious. Share your thoughts in the comments.

  • Carolyn Briggs