Subway sues Canadian television over chicken claim
- Author: Joanne Flowers Mar 20, 2017,
Mar 20, 2017, 0:18
The latest in the fast-food drama: The restaurant chain says it will file a lawsuit against the broadcaster for a story that claims Subway's chicken isn't 100% chicken, but halfway made out of soy, the Toronto Star reports. According to their findings, the tests revealed that the filets on averaged yielded only 53.6 percent chicken DNA, while the strips only contained 42.8 percent chicken DNA.
Calling the CBC's report "defamatory" and "absolutely false", the complaint will seek $210 million in damages, a Subway statement announces.
"Serving high-quality food to our customers is our top priority, and we are committed to seeing that this factually incorrect report is corrected", the statement concluded. The report also said that store-bought chicken was typically 100% chicken.
While Subway did not provide additional comment on the lawsuit, a franchisee in Canada tells the Post that he's anxious that publicity from the CBC report could cause company sales to suffer.
Subway's results were such an outlier that the team made a decision to test them again, biopsying five new oven roasted chicken pieces, and five new orders of chicken strips. The rest was plant-based protein, such as soy.
The DNA tests, conducted by Trent University in Ontario, found that rival fast-food sandwiches contained far more real poultry, according to CBC.
After the program aired, Subway voiced its objection to the results.
Subway countered the report last week with science of its own, saying that two independent tests confirmed the meat was actually chicken.
"Test results from laboratories in Canada and the USA clearly show that the Canadian chicken products tested had only trace amounts of soy, contradicting the accusations made during the broadcast of 'CBC Marketplace, '" the company said in a statement provide to TheWrap.
"Our customers have confidence in our food", Subway president and CEO Suzanne Greco said in a statement at the time. If a Statement of Claim is issued by Subway, CBC will contest the action and issue a Statement of Defense. "We believe our journalism to be sound and there is no evidence that we've seen that would lead us to change our position".