The Trump bump: People are going out to "buy Ivanka's stuff"
- Author: Zachary Reyes Mar 11, 2017,
Mar 11, 2017, 3:52
Well, to no one's surprise, all that free publicity helped the 35-year-old's brand far more than hurt it - as sales for Ivanka Trump products have SKYROCKETED in recent weeks.
Per the fashion firm, online sales of the first daughter's brand rose 207 percent last month. Amazon has reportedly replaced Nordstrom, which previously dropped the brand, as the largest seller of Ivanka products. "For several different retailers Ivanka Trump was a top performer online, and in some of the categories it was the [brand's] best performance ever", Abigail Klem, president of the Ivanka Trump brand, said in a statement Friday.
"She continues to represent the quintessential American woman that is successful, a mother and handsome, and they want that image for themselves", he said. In an interview with fashion magazine, Refinery29, Klem refused to provide specific sales figures.
A search engine for fashion ranked the brand by Ivanka Trump in the 11th spot in terms of the items sold. "But there's also a lot of women who see her as tied to someone who wants to take us back to the days of 'Game of Thrones, ' and they'd rather buy from the devil". At least according to a profile piece that only spoke with the new president of the first daughter's brand.
And a company spokesperson said sales of the brand were up by 21 percent in 2016 over the previous year's sales.
Stock prices fluctuate based on investor sentiment, and there is no indication that dropping the Ivanka Trump brand has harmed Nordstrom's business. However, Ivanka Trump perfume is now the website's best-selling fragrance. "I bought this without knowing what it smelt like, and I didn't care!"
Slice Intelligence also said that "Nordstrom's Ivanka Trump sales fell 56 percent in February". According to grabyourwallet.org, the boycott started October 11, 2016 in the wake of the Trump Tapes when a brand strategist realised that he can no longer in good conscience, shop at retailers that do business with the first family.
The increase in online sales more than offset the loss in in-store sales caused by the decision of a number of retailers to drop the line following Trump's election, including Nordstrom, Neiman Marcus, Belk, Jet, ShopStyle, and the Home Shopping Network. Last month, Ivanka's perfumes soared to the top of the Amazon Bestsellers list.