The global initiative from the app has been created to honor Rosa Parks, Marie Curie and Frida Kahlo and is running for 24 hours.
"She told a story of love, life, strength and passion through her self-portraits", he added.
Curie is remembered as the only woman to win two Nobel Prizes and as a chemist who discovered Radium and Polonium, not for her makeup.
What do you think about Snapchat's International Women's Day filters and the response to them?
Meanwhile, others have expressed concerns the filters for Kahlo and Parks are racially insensitive. Then again, it shouldn't take a woman to realize that honoring the first woman Nobel Prize victor with cosmetics isn't a great idea. Similarly, the Frida Kahlo filter adds her historically accurate hairstyle and thick eyebrows, but reducing her to a few facial characteristics comes off as pretty clueless and insensitive. Throwing makeup onto her photo unnecessarily trivializes her accomplishments. Forgot that's what she was famous for. The Rosa Parks lenses gives users a sepia-toned picture, with a hat, hair and glasses styled like the civil rights leader's.
Reactions to the filters have been mixed. Both of the other filters smooth the complexion slightly, because Snapchat filters have to make users look good. Last year, Snapchat honored musician Bob Marley with a filter many described as digital Blackface.
Snapchat has not yet returned CBS News' request for comment on their International Women's Day lenses, but the social media giant retweeted a user who praised their new feature on Wednesday.