Saint Laurent Asked To Modify Ads

Photographed by Inez and Vinoodh for Anthony Vaccarello's debut collection, one of the ads show a model in a fur coat and fishnet stockings, lying down with her legs spread wide and the other is of a model in a bodysuit and rollerskate high heels bent over a stool.

ARPP asked the fashion company to change the ads after causing a storm on social media in which people requested the ads be taken down.

Its director Stephane Martin said the brand appeared to have "uncontestably breached" the rules.

Martin added: "We've asked YSL to take all possible measures to stop the distribution of this campaign".

"I am not sure that [Saint Laurent's] female clients would like to be associated with these images".

"We had a similar type of porno chic (in fashion advertising) a decade ago, and here we have it coming back again which isn't acceptable", Martin added.

A leading group for women's rights in France, Osez le feminisme (Dare to be Feminist), called for the campaign to be scrapped.

The series of four ads, that ran as an outdoor campaign in the French capital, show underweight models in roller-skates in revealing, sexualised positions.

Yves Saint Laurent has been accused of "degrading" women in a new French advertising campaign.

But she said this time the subtext of the images was "extremely violent".

An Yves Saint Laurent advert featuring a model with a visible ribcage and stick-thin legs was banned by the Advertising Standards Authority in Britain in 2015.

The advertising ethics jury will rule on the most recent round of complaints on Friday, and may ask Saint Laurent to withdraw the ads if the complaints are deemed valid.

Saint Laurent, part of luxury group Kering, was not available for comment.

And this isn't the first time Saint Laurent has come under fire from an advertising watchdog.

  • Leroy Wright