Ivanka Trump's brand benefits from 'unheard of' spike in February
- Author: Zachary Reyes Mar 08, 2017,
Mar 08, 2017, 19:24
On Tuesday, fashion website Refinery29 reached out to Lyst, an e-commerce aggregator that tracks purchasing data from thousands of retailers, which found that sales on Ivanka Trump's products increased 346 percent from January to February.
Sales for Ivanka Trump's brand have skyrocketed since the beginning of February despite boycotts. White House adviser Kellyanne Conway went a step ahead during an appearance on "Fox & Friends" to urge viewers to "go buy Ivanka's stuff".
But as the old adage goes: "Bad publicity is better than no publicity" - with sales skyrocketing, brand rep Klem added: "For several different retailers Ivanka Trump was a top performer online, and in some of the categories it was the [brand's] best performance ever". The brand also reportedly increased 557 percent in February compared to the same month previous year. In the first two months of the year - once Ivanka Trump had stepped down - her label's sales soared almost 350 percent.
And it appears at least some of the sales are directly linked to the boycotts against the Trump family.
The collection said they had some of the highest performing weeks since the brand was launched last month.
"This is just a wonderful line", she said.
Refinery29 reported in February that the president's eldest daughter's namesake perfume was No. 1 on Amazon that month. "I really like Ivanka, The Hill reported".
The Journal cited internal Nordstrom data as showing sales of the products were more than 70 per cent lower in the second, third and fourth week of October compared to the same weeks the previous year.
Other retailers like Jet, Belk, Neiman Marcus, and ShopStyle quickly followed suit, while employees of T.J. Maxx and Marshalls were told to throw away signs advertising the brand.
In the starting of February, department store chain Nordstrom announced it was dropping Ivanka's clothing and accessories over concerns regarding poor product sales. Taking to Twitter, he accused the company of mistreating his daughter. The controversial plug for Ivanka Trump's clothing line earned Conway an admonishment from the White House, though it was not officially deemed an ethics violation.
Ivanka, 35, took a formal leave of absence from her brand after her father became president.
A spokeswoman for the Ivanka Trump brand did not immediately respond to CNBC's request for comment.