Twitter will live stream more than 1500 hours of esports this year

It's the first of 15 eSports events that Twitter will air as part of its just-announced partnership with ESL, the world's largest eSports company, and DreamHack, which is touted as the world's largest computer festival.

It is no news that Twitter has its eyes directed towards the esports industries and their community.

Last season, Twitter (TWTR, Tech30) teamed up with the NFL to live stream Thursday Night Football games, and it also has deals with MLS and National Basketball Association to stream original content. Facebook also is in on the action - it has a deal with Univision to air Mexican soccer matches in English.

The companies are planning to livestream more than 15 events in the ESL One, Intel Extreme Masters (IEM) and DreamHack circuits. All DreamHack events will also be live streamed, starting with DreamHack Austin, which runs April 28-30 with a lineup that includes "Counter-Strike: Global Offensive", "Hearthstone", "StarCraft II" and "Street Fighter V".

Verge reported that the broadcasts will start from Saturday, with Twitter streaming the ESL's Intel Extreme Masters World Championship in Katowice, Poland, for free on its platform. Plus, it will also offer original highlight and recap clips for advertisers to sponsor and promote on Twitter, where it will share in the ad revenue. ESL is producing the event that's expected to draw 110,000 people.

"This will be a shortcut for fans, as they can both watch and engage on the platform at the same time", said Marcus Lindmark, CEO and president at DreamHack, in a statement. Given the amount of Twitter traffic around video gaming and eSports competitions, it's not surprising to see the events streaming on a platform where gamers are already hanging out.

"The goal is definitely to grow the overall audience for esports and our events", sais ESL's Schiefer, adding, "Twitter has a huge user base of people who have only had limited exposure to eSports and working together with them we aim to continue bringing our productions further and further into the mainstream".

  • Carolyn Briggs