Tesla CEO Elon Musk takes advice from a fifth grader

A 10-year-old girl from Michigan (my daughter) sent Elon Musk a personal letter, as part of a school project.

Surprisingly, Musk, who has shunned spending money on advertising, agreed. Steven, the father who shared the letter, is a professor at Art Institute of MI and works as a journalist in a vehicle website, according to his Twitter account. According to Tesla's new K-10 filling with Securities and Exchange Commission (SEC), the design of the model is yet to be finalized, which makes it hard for the auto manufacturer to fulfil the July deadline.

Bria, who aspires to be a politician, wrote in the letter that Tesla cars were the "best thing" she had ever seen and that she hoped to drive a Tesla auto in the future.

The letter makes the case that, since so many fan-made Tesla commercials are of fairly high quality (and often interesting and/or funny), Tesla should honor some of them in some way. He tweeted back that it sounded "like a great idea" and that the company would do it.

But the real moment of stardom came when Good Morning America (ABC News) got in touch with InsideEVs writer Steven Loveday (father of Bria) to set up a live (via Skype) appearance on the highly viewed morning show.

As to whether she's going to throw her hat in the ring for a homemade commercial, she's still not sure. So her dad (myself, the author of this article) contacted one of Tesla's PR people, to speed up the process.

  • Carolyn Briggs