Dodge Vehicles To Star In 'The Fate of the Furious'

For starters, the prop shaft is now capable of handling 15% more torque thanks to the use of high-strength steel, a 20% increase in tube thickness and heat treated stub-shafts.

Then the SRT engineers went digital to isolate and resolve one of the biggest challenges to clean launches and driveline integrity - wheel hop. In a first for a factory production auto, the SRT Demon's Launch Assist uses the wheel speed sensors to watch for signs that the tires are slipping/sticking.

Therefore, the driver doesn't need to lift off the accelerator during full-bore starts, as Launch Assist reduces loads in the driveline from wheel hop by more than 15-20%, reducing component damage as a well.

Teaser number eight is called "Race-Hardened Parts", and it's about, err, race-hardened parts.

The hugely popular Fast & Furious films boast cars that look, sound, and drive fast, and Dodge's muscle cars fit the bill.

We also learn that the Demon gets a new four-point harness bar for use on the track. The rear seat is deleted and mounting points are made accessible, making it easy for customers to install the bar without cutting or drilling anything. As we've seen from teaser images and other promotional videos, Dodge SRT Chargers and Challengers will be prominently featured in the upcoming movie.

Dodge's alliance with Universal Pictures will include TV ads, social media and online campaigns as well as licensed products.

The Dodge brand is America's mainstream performance brand.

The eighth installment of the Fast and the Furious franchise, "The Fate of the Furious", arrives in theaters on April 14 and once again the Dodge brand, a favorite of lead character Dominic Toretto, played by Vin Diesel, will be heavily represented. The 30 second ad features the 2017 Dodge Challenger, two of the film's stars, Michelle Rodriguez and Ludacris, and someone who looks an terrible lot like Blake Lively, with the acting skills to match. All ads feature clips from the movie, seamlessly blended with new scenes of Dodge's and SRT's ultimate performance vehicles.

  • Salvatore Jensen