McDonald's plans mobile ordering/payment and delivery for all U.S. stores this year
- Author: Zachary Reyes Mar 02, 2017,
Mar 02, 2017, 23:02
Customers will be able to access their app profiles - which can include their preferred payment methods and a customized list of menu favorites - on the touch-screen ordering kiosks McDonald's has introduced to some USA stores already, the company says.
Fast food giant McDonalds already delivers to countries including China and Singapore, a spokesperson for the company said.
In addition, customers will be able to order their food via a mobile app for pickup or through a kiosk that recognises their app profile.
Bloomberg notes that McDonald's has been testing a few different third-party services for delivery including UberEats, Foodpanda, and Postmates with a few small pilots in select locations.
It plans to make mobile ordering and paying available in 20,000 restaurants across some of its largest markets, including the United States, by the end of the year.
Meanwhile, the experience inside McDonald's restaurants will also change, to keep up with the digital and technological times.
McDonald's is joining the club as the latest fast restaurant with plans to add an order-and-pay feature to its smartphone app.
"We believe we have lost hundreds of millions of customers", conceded McDonald's Senior Vice President, Corporate Strategy and Business Development Lucy Brady. Using the kiosk, orders placed will be delivered directly to the table.
But executives noted that more needs to be done to reverse a trend in which once-loyal customers are bypassing McDonald's for its rivals.
"No other food company in the world has this reach and ability to be this convenient to so many customers through delivery", the company stated.
"Restaurant delivery is a $100bn market and it's exploded ..."
Domino's, in fact, began offering mobile pay two years ago, and credits the technology for a string of 23 consecutive quarters with same-store sales increases, along with improving its food and its menu variety.
If customers choose curbside service, they would park in a designated slot, and their order would be brought to the auto.
After having been halted before the company's announcements, shares in McDonald's gained $1.40, or about 1.1 per cent, to $129.05.