Budapest to withdraw Olympic bid
- Author: Zachary Reyes Mar 02, 2017,
Mar 02, 2017, 18:44
For LA 2024, Weber Shandwick will drive a proactive, global communications campaign in key markets around the world ahead of the worldwide Olympic Committee's decision, expected on September 13, 2017.
This leaves two mega cities, Los Angeles and Paris, in a two horse race for 2024 and the International Olympic Committee will meet and vote on their final host city September 13, 2017 in Lima, Peru.
The Budapest Municipal Assembly on Wednesday voted to abandon the city's bid to host the Olympic Games in 2024.
The IOC will announce its decision on the host city in September.
Weber Shandwick is an experienced agency in the highly-specialized Olympic bid communications field that requires many pre-existing relationships and a clear understanding of the niche, but valuable and competitive field.
Los Angeles is competing with Paris to host the Olympics. The agency also brings a strong understanding of the pre-Games and Games-time communications environment in the new era of Olympic Agenda 2020 - the IOC's set of bid reforms that includes changes to the bid process meant to drive sustainability and a positive legacy.
About Weber Shandwick Weber Shandwick is a leading global communications and engagement firm in 79 cities across 34 countries, with a network extending to 127 cities in 81 countries.
Los Angeles' 2024 Olympics bid is getting some Hollywood support.
"That came from a conversation with NBCUniversal", said Jeff Millman, a committee spokesman.
As a part of the campaign, the Olympic Channel, which is run by the the IOC, will partner with Hollywood creative talent on innovative sports programming.
Universal's Ron Meyer said the city's creative talent and imaginative storytellers could "bring excitement to the Olympic movement and inspire future generations". "In the meantime, the candidature procedure for the Olympic Games 2024 will continue with the two excellent candidatures of Los Angeles and Paris". "Our diverse city is the flawless setting for a global audience to experience the Summer Games".