Range Rover Velar - first official picture

The teaser which is just revealed by company shows that it has a slight resemblance to that of Range Rover Evoque and Range Rover Sport.

The new addition has been created to fill the gap between the Range Rover Evoque and the Range Rover Sport. The vehicle is also expected to use sustainable materials and pioneer new consumer technology.

While clearly a four-door SUV, the Velar is said prioritise "glamour, modernity and elegance".

Think of it as a slightly bigger, plusher and more performance-orientated model than the current Evoque, putting the Velar into direct rivalry with Porsche's Macan and Jaguar's smash hit F-Pace.

British SUV-maker Land Rover's Range Rover family will get its fourth member, the Velar, on March 1. Its flagship SUV starts at roughly £75,000, but plusher versions reach and breach the £100,000 mark by a fair margin, with performance SVA Range Rovers coming in at over £160,000. It shows the rapid change in the buyer's market, only 13 years ago there was a single Range Rover to choose from.

Range Rover's use of the name Velar for early prototypes as a way to try and hide the identity of the 26 pre-production Range Rover vehicles.

The prototype is sporting a new grille, a new front bumper and some tweaks to the lights at both ends. wheel pattern is also one we haven't seen on the Range Rover before. That shouldn't be too hard, because Range Rover interiors are generally pretty simple, with lots of straight, clean lines, something I quite enjoy.

The name Velar is derived from the Latin world "velare" which means veil.

Technical details are thin on the ground but Range Rover say it will use unique sustainable materials and advance technologies in its production.

If you have gone through our exhaustive list of launches expected at the 2017 Geneva Motor Show, you must have come across the Land Rover Velar.

  • Arturo Norris