Kanye West to launch make-up range

Now, her brother-in-law Kanye West announced his own line of cosmetics to be produced through his creative content company, DONDA. He has filed the paperwork for a beauty brand which is said to potentially include makeup, perfumes and lotions.

Kanye West wants to go head-to-head with his famous sister-in-law. diving head first into the cosmetic biz dominated by Kylie Jenner.

Family dinners might be about to get a little awkward.

Kanye is naming the brand after his late mother Donda, who died in 2007.

Kanye's application to officially be granted the DONDA cosmetics line is now being processed.

He will be competing with Kylie's cosmetics, which sells out within minutes. A year ago, we learned Jenner was in talks to represent Puma when West stated, in a now deleted tweet, "1000% there will never be a Kylie PUMA anything".

Still, just imagine: YEEZ-its (lip kits), YEEZ-adow (eye shadow), YEEZ-ourri (potpourri, a product that the filing fully covers).

Earlier this month, Kanye made headlines for his Yeezy Season 5 New York City fashion showcase.

  • Salvatore Jensen