Want to be rewarded in cash? Adopt digital payment, says NITI Aayog

"In December last year and January this year, the Bhim app witnessed a surge of over 4,160 percent in the transactions it made".

NITI Aayog had launched two schemes on December 25, 2016 - Lucky Grahak Yojana for consumers and Digi-Dhan Vyapar Yojana for merchants - to incentivise them and promote digital payments.

Almost two months after its launch, a government initiative to popularise digital transactions has rewarded close to 10 lakh customers with over Rs 153.5 crore for embracing digital payments.

Active participation was seen among females and males across regions. "Most of the winners are in the age group of 21-30, while some are even above 60 years of age", the NITI Aayog stated in a media statement. Noticeably, Customers and merchants using RuPay Card, BHIM/UPI, USSD-based *99# service and Aadhaar enabled payment service are eligible for wining daily and weekly lucky draw prizes. Winners belonged to diverse socio-economic backgrounds -from farmers, merchants, small entrepreneurs, professionals, housewives, students to retired persons, Kant added.

The diversity in age of winners is from 15 to 66 years, challenging the notion that the old find it hard to embrace technology to adopt digital payments.

Kant said the ultimate aim was to enable to market to take over and drive the digital payment movement in a big way.

"We will ensure that BHIM becomes the default option for digital payments". The schemes would remain open till 14 April. "The diversity in age of winners is from 15 to 66 years, challenging the notion that the old find it hard to embrace technology to adopt digital payments", it said.

  • Arturo Norris