A Swappable Timepiece May Be Featured In Tag Heuer's Upcoming Smartwatch

The executive first talked about the surprising success of the Connected smartwatch, which was released in November 2015.

The folks over at AndroidCentral report sources familiar with the watch company claim the a new smartwatch will be launched in mid-March. The swappable watchcase allows the user to change the Android Wear 2.0 powered watch's body with a different one, which offers a "more traditional movement".

"A processor that will be used in this smartwatch will be manufactured in Switzerland, and it seems like we're looking at an Intel SoC here, as Tag Heuer did strike a licensing deal with the company back in December", said Jean-Claude Biver in a recent interview.

The rumored smartwatch dubbed Tag Heuer Connected Modular, is speculated to come loaded with some landmark features and designs, which will set it apart from the rest of the wearables available in the market.

The same sources have also divulged a few of the watch's features, most notably, interchangeable straps and lugs which will make the second Connected smartwatch - expected to be called Connected Modular - a lot more customisation than the previous model.

As well as digital to analogue watch faces, it's been suggested the device will feature fully customisable lugs with a variety of strap and clasps letting you create a device that's ideal for you. And since Tag believes that the smartwatch industry is still in the "stone age" part of its history, then they expect more advanced technology in the coming years and they plan to be part of it.

The Modular Connected would not be an extreme leap for TAG Heuer.

Such a device would certainly have broad appeal, targeting both those who want a modern smartwatch as well as those who are happier with something more traditional. of of course anyone who wants a bit of both would be catered for too.

  • Carolyn Briggs