Lidl Speeds Up US Launch With Plans To Open Stores This Summer

Lidl still has not publicly disclosed its initial Virginia and Maryland stores, though a company spokesman confirmed the picture it distributed to the press Wednesday is of its prototype store in Fredericksburg, Virginia.

German discount supermarket group Lidl will open its first stores in the United States ahead of schedule this summer, it said on Wednesday, with plans for up to 100 stores within a year in a move that could shake up USA retailers. The Washington Post first reported that the chain's expansion was ahead of schedule.

Lidl, which has USA headquarters in Arlington County, is planning at least seven stores in the Richmond area.

One is under construction on Fire Tower Road in Greenville.

The first 20 Lidl stores will be opening in North Carolina, South Carolina and Virginia, where the company established its first US headquarters in 2015.

The Germany-based chain, Lidl has plans to open up to 100 stores across the east coast within a year.

Lidl (pronounced "Lee-dull", like "needle") competes with Aldi, another European discount grocer that has been expanding and remodeling its stores around Charlotte.

"Thanks to the efficient work of our team, we are excited to announce that Lidl will open its first stores in the United States ahead of schedule". It has also established distribution centers in Spotsylvania County, Virginia and Cecil County, Maryland.

Lidl focuses on offering low prices with store label products rather than brand names.

Lidl runs more than 10,000 stores in close to 30 countries in Europe.

  • Zachary Reyes