Step up the battle against fake news, urges Apple boss

Technology firms must up their game in tackling "fake news", Apple chief executive Tim Cook said Saturday, calling for a major public information campaign.

Fake news, which presents falsehoods as being truthful, is often housed on websites masquerading as media outlets. The campaign should be rolled out to the general public, including in schools, with the aim of hitting every demographic.

Mr Cook told the Daily Telegraph a "massive campaign" was needed, involving a "modern version" of a public service announcement.

Talking against the fake news, Tim Cook also said that Augmented Reality is becoming a great idea like the idea of smartphone.

From Cook's comments, it would seem that the next iPhone will not yet be featuring augmented reality technology, nor is the company ready to unveil an augmented reality headset.

The Apple CEO also suggested that tech companies can help weed out fake stories, though he added, "We must try to squeeze this without stepping on freedom of speech and of the press". About two in three USA adults said faux news stories has sowed a great deal of confusion over basic facts of current events and issues.

"The [rise of fake news] is a short-term thing - I don't believe that people want that at the end of the day".

"It's nearly as if a new course is required for the modern kid, for digital kid", he said.

But he said in some ways, children should be "the easiest to educate" and they could then share their increased awareness with their parents.

The Department of Culture, Media and Sport has launched a Government enquiry into fake news chaired by Damian Collins MP.

The issue of fake news started gaining steam during the 2016 presidential election, with Hillary Clinton and former President Barack Obama citing the proliferation of fake news articles on social media as one of the reasons for the victory of President Donald Trump.

The term "fake news" was originally coined to describe online stories that are created to deceive readers.

"We have to give the consumer tools to help with this", he told Good Morning Britain.

It can be very hard for web surfers to tell the difference between legitimate news sources and fakes.

  • Arturo Norris