GoPro Sets the Bar Again With Hero5

For $1,100, they throw in a GoPro Hero5 Black.

"GoPro's Karma has potential to gain decent traction", Colin Snow, founder of Skylogic Research, told Bloomberg News, "if it's priced under $1,000 and has all the capabilities of existing drones in that price category". On the other hand, the HERO5 Session, which is a more basic version of the HERO5 Black and comparatively smaller, was offered for $299.

The simpler menu system features a one-button operation quite similar to the feature of the Hero 4 Session when it was launched a year ago. A short spoken command is enough to start or stop filming. The design now features voice control, letting you snap photos prompted by "GoPro, take a photo", and so on.

GoPro's cameras have not usually changed much from one generation to the next, with only slightly better image quality but still the same problems of having a screen users have trouble reading, a complicated set of buttons, the lack of ability to see what they are shooting without a smartphone app or an $80 remote control and having awful, slow software that is hard for users to use.

GoPro Karma will be available from 23 October. It can also shoot at 2K at 60 frames per second with a resolution of 1920 x 1080 at 20 frames per second.

Another new Hero5 Black feature that should be extremely useful is the built-in voice control.

There are important differences between the two cameras, though. The Hero 5 Black also shoots 4K at a 30Fps, as stated by Engadget.

The Hero 5 Session, on the other hand, shoots 10-megapixel photos, but there's no screen, no Global Positioning System, and no RAW or WDR modes.

In its latest research report, sell-side firm Canaccord Genuity covered Ambarella Inc (NASDAQ: AMBA), giving an insight into the possible impact on the company of recent announcements by one of Ambarella's customers, GoPro Inc (NASDAQ: GPRO). It will cost you $4.99 per month after a free trial.

According to CEO Nick Woodman, Karma won't include any "follow me" tracking feature. They can also change settings from there and trim footage if they wish to.

Drone start-up Yuneec recently released the $500 Breeze, with an integrated camera and companion smartphone app that enables amateurs with zero flying experience to get aerial shots.

Together with these exciting new products, there's still this one thing that could invigorate the GoPro scene once again - the software. In a promo video released on YouTube last Monday, the sports camera brand showed how far the quality of the new-comer can go. It will be available starting October 2nd.

  • Carolyn Briggs