Apple iPhone 7 launches; sold-out models leave some disappointed

Apple fans in Sydney, Australia, reported that there were no iPhone 7 Plus models available without pre-ordering.

Apple Inc. has issued a statement that is essentially setting expectations for tech fans who hoped they'd be able to throw themselves into an Apple store and purchased an iPhone.

Apple's "Plus" model iPhone, the new iPhone 7 Plus, is reportedly more popular than its smaller counterpart for the first time ever, according to data from Slice Intelligence. Apple won't announce opening-weekend sales this year, but iPhone 7 preorders with carriers have actually managed to top iPhone 6 preorders two years ago. In order to get rid of old stock, Apple has reduced the prices of all their earlier models. Orders for the jet-black iPhone on Apple's website have shipping dates that push into November.

Indeed, Apple told customers that they should only come along if they'd reserved a slot or ordered their phone online for pickup in store.

Those who didn't manage to secure an iPhone 7 Plus or a Jet Black iPhone 7 with a preorder, however, might go home empty handed if they don't change their choice and go for one of the few remaining options that are still available.

The company says phones with the new, glossy black finish for the iPhone 7 and iPhone 7 Plus won't be on shelves in Apple stores on Friday.

Of course, not everyone preordered a new iPhone 7 or iPhone 7 Plus, and many people will be out hunting for iPhones on Friday.

In Tokyo, student Rei Yokoyama, who queued in front of a store since 4 am, was unable to get an iPhone 7 Plus.

Bishoy Behman, 17, had been sitting outside the Apple store since Wednesday morning but said he and others in the queue found out on Thursday that some models were already sold out.

In the US, the iPhone 7 will be priced at $649 and up. It is the most water-resistant iPhone yet, for 30 minutes maximum at a depth of 1 meter, and its battery lasts longer.

The iPhone 7 also sees the removal of the device's headphone jack, with users now needing to connect headsets via the Lightning port, or use wireless headphones.

  • Zachary Reyes