Mattress Store Closing: Business Shuttered After 9/11 'Twin' Towers Ad Goes Badly

A video that appeared on the mattress store's Facebook page featured three employees who announced a 9/11 "Twin Tower" sale to the public, as Fox News wrote on the latest developments.

Owner Mike Bonanno said in a letter posted to the store's doors on Friday that the store would be closed indefinitely effective immediately.

The end of the ad shows the woman knocking over two men - who each knock down a tower of mattresses behind them. She says: "We'll never forget". He did not elaborate.

CNET reports that the store issued an apology on Friday and removed the commercial from its Facebook page.

Bonnano said the company will hold a personnel review of those involved in the production of the commercial and is reviewing its social media marketing policies. "We're Miracle Mattress. We make miracles happen".

"We are very sorry we have offended you", the post said. A Wal-Mart in Florida took down a large display of Coke products on Thursday that had depicted the Twin Towers. Over the next several days, we will determine an appropriate response to express our regret and support for the 9/11 victims and their families. So there's the added bonus of the bitter realization that we were more right than we would have ever wanted to be.

"We take full responsibility for our actions and sincerely regret the hurt and pain caused by this disrespectful advertising campaign", Bonanno said. "You guys are really repulsive".

Now Miracle Mattress says they will donate 30 percent of their sales this weekend to the 9/11 Foundation. A Panama City Beach store was pressured into taking down a display that, according to patrons, was an "absurd" display of honoring the fallen victims of the September 11 attacks.

  • Zachary Reyes